Jeremy David
*
Jeremy David *
Year
2019
Agency
N/A
Role
Art Direction
Branding
Creative Concept
Design
Photography
Jeremy David is fictional men’s lifestyle brand that designs their own take on fashion, health & wellness, home goods, and gifts for men who want products that are as unique as they are. Becca built a physical stall to highlight how the pieces form a unified brand (Gestault Principles) can come together to create one cohesive brand story.
Designing with Gestault in mind
Gestalt is a movement in psychology which believes that the whole is more than the sum of its parts. Coordinating the separate parts as well as their combination is essential to communicating a unified brand message (Schmitt & Simonson, 1997). When referring to a brand’s visual identity, their smaller parts (i.e. packaging, photography, physical layout, color, typography, etc) should communicate the brand’s message individually as well as when combined, creating a strong and unified visual experience.
After researching and studying various small and large scale lifestyle brands, the one’s that were found to be the most successful and thriving were the brands who utilized the Gestalt principle in their visual experience. Jeremy David was created to exemplify the impact utilizing Gestalt can have for a small brand.
